With an eye on expansion, Anaheim, CA-based broughtonHOTELS has managed independent and branded hotels throughout California, Chicago, Illinois, and Puerto Vallarta, Mexico. 

From a guest’s initial interaction to the bottom line, we continually exceed our client’s expectations. We are sure to position the asset and aggressively market to the right audience, all while increasing asset value and providing the highest service standards to guests and patrons. 

We’re extremely proud of our consistent record of combined occupancy and profitability rates above industry average, but it’s the continued spirit of benefaction that truly identifies broughtonHOTELS.

Our Team Members are at the core of what differentiates us from the competition, and also what allows us to create a fiercely loyal customer base. We take pride in the training and development of our people at all levels and disciplines. This shows in the results of our annual work climate surveys. Job satisfaction across the hospitality industry is 80%, but among Broughton properties, it’s nearly 86%. And you can see how this translates to guest experience as our results show nearly 89.5% customer satisfaction, outpacing the industry satisfaction index of 88%.

We aren’t totally serious, just seriously committed to our team, our mission, and providing exceptional results.

Media Contact

For all media inquiries, please contact Chris Pineda, 714.677.2725.

broughtonHOTELS Peak Potential Pack


broughtonHOTELS enriches and builds up our team members through the following tools and initiatives:

  • bH Innsider Podcast
  • broughtonBUCKS reward program
  • bH Rockstar program
  • broughtonCARES program
  • Peak Potential Pack 
  • PB&J Bag Lunch program


We don’t just talk about the importance of providing service to the communities we are a part of, we live it. We select the philanthropic organizations we support not only on the organization’s merits or needs but also on the personal life experiences of a team member or the organization’s ability to make a tangible difference in the lives of those it assists.

Our hotel teams are encouraged to participate in community service via our Helping Hands program. They also donate partially used soap and hotel amenities to Clean to The World. This program helps reduce waste and prevent hygiene-related illnesses around the world.

broughtonHOTELS Team Member Charitable Activity

Business Development Team

CEO Larry Broughton


  • Founded company in 2001
  • Former VP & Partner of Joie de Vivre Hotels
  • Creative approach to business has been featured nationally in articles and on television
  • Diverse background includes service as a Staff Sergeant in the US Army Green Berets
  • Has held ownership positions in hotels and restaurants
  • Former Board member of BLLA (Boutique & Lifestyle Lodging Association)
  • Recipient of numerous awards, including Ernst & Young’s prestigious Entrepreneur of the Year Award®, National Veteran Owned Business Association named him Vetrepeneur® of the Year, Passkeys Foundation’s National Business Leader of Integrity, as well as Coastline Foundation’s Visionary of the Year
  • Regular guest commentator on business & leadership topics on MSNBC, CNN, Travel Channel

DEREK BAIRD, VP of Business Development

  • Came to broughtonHOTELS to lead joint venture with UK’s Bespoke Hotels

  • Over 20 years experience sourcing hotel and investment properties in the UK, US and Europe

  • Specializes in commercial property sales

  • Partner in family-run commercial finance business

Derek Baird, VP of Business Development

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