WHO WE ARE
Orange County, CA-based broughtonHOTELS offers nationwide professional Asset Management & Consulting solutions, Accounting Services, Operational Expertise, and Training Programs tailored for Independent, Boutique, Motique®, Lifestyle and Branded hotels, and Food & beverage concepts.
From the front door to the bottom line, our expert team of asset managers and operators continually exceed client expectations. By working with owners and management companies, we carefully position, aggressively market and provide the highest standards to guests, patrons, and team members. READ MORE
WHAT WE DO
We’ve been around for more than 20 years because we do things right. No matter where your property is located, what condition it is in, or the challenges that may exist, the broughtonHOTELS team is here to help you.
Our Asset Management and Consulting services delivers regular comprehensive assessments, enhances efficiencies, and provides support to every business function of your hospitality asset.
We help owners achieve their Revenue per Available Room (RevPAR) goals, generate exceptional Net Operating Income (NOI), reduce operating costs by leveraging national purchasing programs and much more. Ultimately, having our goals align with yours provides you the best possible financial return. READ MORE
THEY LOVE US!
It is my pleasure to recommend Larry Broughton as one of my go-to experts on Travel Channel’s hit show Hotel Impossible. His professionalism and charm are appreciated by both the crew and viewers alike. With expertise in various areas of business, his sense of leadership and hospitality shines through in each episode he is involved with and he adds value to the show as a result. I look forward to working with Larry on future television projects and would highly recommend him to others, as well.
Over the last several years it became clear to us that hospitality marketing in the information age is not a job for amateurs. When we hired broughtonHOTELS we hired marketing and management magicians who stay up to the second in this increasingly complex field. Our bottom line has never looked better.
We’ve found broughtonHOTELS to be an exceptional manager focused on ensuring that our objectives are met through the use of proven strategies executed by a talented team of hospitality experts
Through good and bad economic times, Broughton has added value by driving revenues, controlling expenses, and creating a corporate culture that inspires excellence.
Broughton has been professional, diligent and efficient when imparting their commercial, marketing and management knowledge to our hotels. Their leadership style has been a positive influence on staff morale, which is essential in a people industry.
Larry and his team at broughtonHOTELS bring new options to our hotel owner and lender clients with their unique ability to operate independent and boutique hotels as well as branded ones. Everything a hotel owner would want - lean, mean, effective.
I had the pleasure and honor of working with Larry on a number of challenging and exciting hotel acquisitions. Larry combines a passion for the hospitality business with a clear understanding of what is possible -- his passion fuels, but does not overcome, his common sense. I look forward to working with him again, and I recommend him strongly.
I've had the privilege to sit across from some of the biggest names in small business in my twelve years as host of Your Business on MSNBC. Few of them bring as much to the table in terms of leadership, entrepreneurial experience, depth, and integrity as Larry Broughton.
Larry is a consummate professional. He is smart, visionary and wise--wisdom obtained through a track record of success. Larry is the kind of guy you hope one day to get the chance to do business with.
Larry's not just another nice guy. He's served his country in uniform; his ideas are brilliant and concisely put together; and he's a phenomenally successful entrepreneur.
It was great having Larry as the keynote presenter at our annual InnSpire Conference & Trade Show for CABBI — what a neat guy! I appreciated his ease on stage, his ability to engage the audience, and his energy and passion. His presentation was informative, enlightening, and inspiring; and the feedback from our innkeepers was awesome! Larry’s participation in the program really made for a great conference.
We’ve been impressed with their integrity, and from day one they’ve made a positive impact on morale and operating efficiencies.
Larry spoke at our annual leadership conference and he was awesome! Being a hotelier himself and speaking to some of the world’s best, he was very engaging with his talk, and his presentation was entertaining. Attendees absolutely loved him!
It was our great pleasure to have Larry present to our organization. He is truly an inspiring and thought-provoking speaker, and we count ourselves fortunate to have received the wisdom of his experience. Larry’s professionalism and commitment to excellence was apparent from the time he walked into the room until the time he departed.
Broughton has brought the expertise and economies of scale to make the Georgian Hotel one of the most profitable small hotels in the country.
SAMPLE OF CURRENT AND FORMER CLIENT ASSETS
AWARDS
- TripAdvisor Travelers' Choice - Multiple Hotels
- Booking.com Guest Review Awards - Multiple Years
- Hotels.com Loved By Guests Award - Multiple Hotels
- HSMAI Best of the Best Awards - Management Company of the Year
- Zagat US Top Luxury Hotel
- Top 100 Management Companies - Multiple Years
- Entrepreneur Magazine's Hot 500
- Coastline Foundation's Visionary of the Year
- Ernst & Young's Entrepreneur of the Year
- Passkeys Foundation's National Business Leader of Integrity
- NaVOBA's Vetrepreneur® of the Year
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