WHO WE ARE

Orange County, CA-based broughtonHOTELS has operated, consulted for, and provided Asset Management services to assets from Puerto Vallarta, MX to Anchorage, AK; from Santa Monica to New Orleans; and from New York City to Chicago.

We understand the key to increasing value of any asset is the quality of team members and managers at your property. We provide continual mentoring, training and development of key personnel to enhance team member engagement, guest satisfaction, market penetration, and financial performance of your asset.

From the front door to the bottom line, our expert team of hotel asset managers and operators continually exceed client expectations. By working with owners and management companies, we carefully position, aggressively market and provide the highest standards to guests, patrons, and team members.

With more than 35 years in the hospitality sector, we have vast experience with independent, boutique, Motique®, lifestyle and branded hotels; from limited to full-service hotels; spas; multi-family apartments; and in-house and free-standing restaurants, bars, lounges, and coffee shops.

Our Team Members are at the core of what differentiates us from the competition, and also what allows us to create a fiercely loyal client base. We take pride in the training and development of our people at all levels and disciplines. This shows in the results of our annual work climate surveys. Job satisfaction across the hospitality industry is 80%, but among Broughton properties, it’s nearly 86%. And you can see how this translates to guest experience as our results show nearly 89.5% customer satisfaction, outpacing the industry satisfaction index of 88%.

We are fully committed to our team, our mission, and providing exceptional results.

Media Contact

For all media inquiries, please contact Chris Pineda, 714.677.2725.

broughtonHOTELS Peak Potential Pack
broughtonBUCKS

TEAM DEVELOPMENT

broughtonHOTELS has enhanced asset value, enriched and built up property team members through some of following tools and initiatives:

  • bH Innsider Podcast
  • broughtonBUCKS reward program
  • bH Rockstar program
  • broughtonCARES program
  • Peak Potential Pack 
  • PB&J Bag Lunch program

SOCIAL CONSCIENCE

We don’t just talk about the importance of providing service to the communities we are a part of, we live it. We select the philanthropic organizations we support not only on the organization’s merits or needs but also on the personal life experiences of a team member or the organization’s ability to make a tangible difference in the lives of those it assists.

Our hotel teams are encouraged to participate in community service via our Helping Hands program. They also donate partially used soap and hotel amenities to Clean to The World. This program helps reduce waste and prevent hygiene-related illnesses around the world.

broughtonHOTELS Team Member Charitable Activity

BUSINESS DEVELOPMENT TEAM

LARRY BROUGHTON, Founder & CEO

  • 35+ years in Hospitality Industry
  • Former VP & Partner of Joie de Vivre Hotels
  • Keynote Speaker and Panelist at dozens of Hospitality Industry conferences, including Boutique & Lifestyle Lodging Assoc. (BLLA), JMBM Meet the Money, CLIC, California Hotel & Lodging Assoc., and El Paso Hotel Motel Assoc.
  • CBS News has called Larry, “the nation’s foremost expert on leadership and entrepreneurship.” NEWH(Network of Executive Women in Hospitality) says, Larry is among “the most exciting minds of hospitality
  • Guest commentator on business & leadership topics on MSNBC, CNN, FOX, Travel Channel, etc.
  • Former Staff Sergeant in the US Army Green Berets
  • Recipient of numerous awards, including Ernst & Young’s prestigious Entrepreneur of the Year Award®, National Veteran Owned Business Association named him Vetrepeneur® of the Year,Passkeys Foundation’s National Business Leader of Integrity, as well as Coastline Foundation’s Visionary of the Year
  • Has held ownership positions in hotels and restaurants
  • Former Board member of BLLA (Boutique & Lifestyle Lodging Association)

DEREK BAIRD, VP of Business Development

  • Experienced hospitality-focused real estate advisor and appraiser
  • Came to broughtonHOTELS to lead joint venture with UK’s Bespoke Hotels
  • Over 20 years experience sourcing hotel and investment properties in the UK, US and Europe
  • Specializes in commercial property sales

  • His past client base includes working with multiple global brands such as Hilton, and Holiday Inn; and financial institutions such as Bank of America, Starwood Capital, and Deutsche Bank
  • Partner in family-run commercial finance business

Derek Baird, VP of Business Development

Learn more about what we can do to help your property

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