Please Take Us Back. Your Friend, Instagram.


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Go ahead and keep that “vintage” look to your photos. Instagram announced that it will be reverting its original Terms of Service for the advertising section…That’s basically been in place since 2010. They saw the little ruckus they caused and dropped the whole mess altogether.


Kevin Systrom, co-founder of Instagram says:

“Because of the feedback we have heard from you, we are reverting this advertising section to the original version that has been in effect since we launched the service in October 2010. You can see the updated terms here.


Going forward, rather than obtain permission from you to introduce possible advertising products we have not yet developed, we are going to take the time to complete our plans, and then come back to our users and explain how we would like for our advertising business to work.


You also had deep concerns about whether under our new terms, Instagram had any plans to sell your content. I want to be really clear: Instagram has no intention of selling your photos, and we never did. We don’t own your photos – you do.”


No word on what the “possible advertising products” will be, but it probably won’t involve the questionable Terms of Service change that got everyone up in arms. On the plus side, to “apologize,” Instagram has released a new filter for your vintage pleasure: Mayfair. Apology accepted?